Will Bilbrough
Technical Development Director | Development
Will brings a combined 36 years of experience in architecture and property development, with a strong focus on healthcare design and delivery, and more recently, the living sector.
As a qualified architectural technologist, he has a strong foundation in building design and construction. Before joining Prime’s development team in 2002, Will worked for several leading architectural firms in the West Midlands and collaborated with Prime as a client, designing and delivering early primary care schemes.
His design background gives him a well-rounded perspective on property development, enabling him to view projects from unique angles. This helps clients visualise concepts and turn ideas into reality, often while meeting challenging affordability and programme requirements.
As Prime’s Living Sector lead, Will is developing design and technical information to deliver a pipeline of key worker residential developments for Hyve by Prime, addressing the critical demand for desirable, affordable key worker housing.
Recent project highlights include the Yeovil Diagnostic Centre for Somerset NHS Foundation Trust, which provides a wide range of diagnostic tests and outpatient appointments. The building achieved BREEAM Excellent certification, net zero upfront embodied carbon and delivered a significant biodiversity net gain on site.
Will also served as Project Director for The Harborne Hospital in Birmingham and a €140m primary care PPP deal in Ireland, where a Prime-led consortium delivered 14 new primary care centres across the country for the Health Service Executive.
A key factor in Will’s success in delivering such large, complex, multi-partner projects is his ability to rapidly build robust, integrated client and project teams. By focusing on strong relationships, clear communication and mutual trust, he creates the ideal environment for innovative property solutions delivered on time and within budget.
"As a designer I look at projects in a different light - helping clients visualise their design and bring their ideas to life."